The demand for business apps doubled in manufacturing and auto fields, in the first half of the year

Wizrom Group ended the first half of the year with a doubled demand of software solutions from the manufacturing companies, following the increase of need for speed and accuracy in handling orders from the clients of the Romanian exports abroad.

The long period of economic incertitude which followed the economic crisis, marked by the stagnation of the internal demand, has generated unexpected effects in the industry. Forced by the stalling of the internal demand, the manufacturing companies have shifted focus towards exports, which brought them not only the survival, but also an unexpected prosperity. Bundled in came the need for software applications helping them to handle the orders from the clients abroad.

The unusually high demand for software solutions from the manufacturing sector triggered a 5% increase of the revenues of Wizrom Group during the first six months of the year, to 3.3 million euro, as the forecast for Q3 is optimistic, too.

This summer has been marked by a very intense activity, meaning that besides the small size contracts we have reached an average of more than a large-scale contract per week, an absolute record for the last six-seven years. Generally speaking, a large scale project involves the implementation of a combo of ERP, BI, CRM, WMS, SFA and others, depending on the clients’ requests”, said Adrian Bodomoiu, GM Wizrom Group.

Besides manufacturing, the second most performing segment was and is the auto, where the competition between dealers and shops generated an unprecedented demand for CRM applications. The reason is obvious: the applications help marketing, sales and operations managers in providing clients quality experiences and allow them to create loyalty programs.

The revenues’ increase and maintaining the pace for new contracts is also fuelled by the SaaS alternative, instead of the traditional licensing system, which allows breaking the needed investment into monthly royalties. In addition, there’s an interesting trend getting shape amongst managers using ERP:

I’ve noticed the refocusing of ERP users from the historical and quantification analysis to the forecasting and organization one, to increase the company’s efficiency. Actually, the managers no longer use the ERP to measure what was, but also to increase the efficiency of the current activity and plan the future”, said Adrian Bodomoiu.