Wizrom implements SFA at Tuborg

United Romanian Breweries Bereprod (URBB), one of the largest beverage manufacturers in Romania, present on the beer market, soft drinks and mineral water, selected ASKI SFA solution provided by Wizrom, at the end of an extremely complex selection process.

URBB, the company with a portfolio made exclusively of premium brands: on the beer segment: Tuborg, Carlsberg, Skol, Holsten, Guinness and Kilkenny; on the soft drinks segment: Bilbor mineral water, selected ASKI SFA, a sales force automation solution provided by Wizrom, thanks to the availability of a multitude of parameters that are able to manage, in addition to the main activity – sales, also other specific activities, for example: all technicians involved in the proper functioning of URBB equipment. Also, Market Intelligence, Aski Live and Business Intelligence embedded modules available in ASKI SFA were implemented and used from the start by the customer.

"Wizrom proved to be a solid and innovative partner, that proposed a comprehensive and scalable solution based on our specific activity. Moreover, the efficiency of the implementation impressed and confirmed us that we will have also a fast return of investment in this project" said Mr. Danny Manor, IT Manager, URBB.

Thus, within three months after signing the contract, URBB started using ASKI solution following this steps: system analysis, installation, configuration, specific developments, training and go live. The differential element of this project was managing specific activities related to the maintenance of retail cabinets, barrels, beer plants, returnable materials for this industry.

"We are grateful to URBB, our partners, for their trust and opportunity to demonstrate the effectiveness of our solutions. Wizrom consultants have worked within the parameters requested by the client, delivering on time and in best conditions" declared Mr. Adrian Bodomoiu, General Manager, Wizrom Software.

SFA solution used by URBB can be fully or partially implemented in any company with the main activity: distribution of alcoholic beverages, of beer or soft drinks, and that has the support of a dedicated team of technicians, for the equipment maintenance.

Wizrom has over 20 clients in its portfolio that activate in this industry: distribution of beer or alcoholic beverages.